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Posts Tagged ‘culture scotland’

Scottishness…….

Posted in from the living room, tagged on May 16, 2008| 3 Comments »

Irn-bru is a very Scottish fizzy drink. The ads they make are usually a mixture of clever and funny. This is no exception. What’s interesting to me about this, is that by taking a contemporary cultural perspective and framing it in Kipling’s “If…..” poem, it both captures some really typical aspects of “scottishness” (whatever that is!) and through the postmodernist reference, conveys a sense of values and ideals.
Do you know any ads which do something similar for the culture where you live?

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