Here’s a small basket of the tomatoes we picked from our garden this morning.
What strikes you about these tomatoes?
Well, what strikes me is their diversity.
They are a huge range of sizes, colours and shapes, partly because they come from different plants chosen because they are different varieties.
I SO prefer this to a packet of same-size, same-colour, same-variety tomatoes we can buy in one of the local supermarkets. Even just to look at….but also to taste! Here’s a simple plate from yesterday.
Only tomatoes, a drizzle of olive oil, a touch of salt and pepper. That’s it! Mmmmm….
I could leave this post right here. It’s enough, isn’t it, to celebrate colour, taste, freshness, locally sourced food, and the simple pleasures which make a day delightful.
But I’m not going to.
Because what strikes me about both of these images is the issue of diversity. We live in mass society – mass production, mass consumption, mass conformity. This last element is necessary to ensure the efficient workings of the first two. Without mass conformity, mass production and mass consumption go belly up. (yes, I choose my words carefully – he! he!)
There are enormous pressures to consume in this society, and equally enormous ones to produce. A lot of value is attached to both. Did you ever come across an old black and white comedy, “The Man in the White Suit”, about an inventor who creates a totally indestructible fabric? The lead character is a scientist whose discovery industry immediately tries to suppress, because it would mean people could have clothes which would last a lifetime…..and sales of clothes would plummet!
I remembered this old film the other day when I took my car to the garage to have worn-out shock absorbers replaced (ouch!). The mechanic told me that shock absorbers used to last 100,000 km but now they last only about 80,000 km. Guess that’s progress!
Jacques Ellul, who lived, researched, taught and wrote in Bordeaux, produced an astonishing analysis of mass society in his lifetime. I’ve just finished reading two of his main works (in English) – “The Technological Society” and “Propaganda“. Although both were published in the 1960s, they are extremely pertinent in 2019. He shows how a focus on “technique” – by which he means setting goals, then creating measurable processes to achieve them – brings a whole host of improvements and progress to human life, but, inevitably, is accompanied by widespread and deep de-humanisation. Plans, judgements, decisions, resources, all become grist to the mill of mass production and mass consumption. Mass society needs conformity, controls, rules, regulations, norms and standards. There is no room for “variance”, “diversity” or “uniqueness”.
He also showed how mass conformity is produced through targeted propaganda, focused on the “individual”. Now, doesn’t that seem a paradox? Don’t we tend to think of “mass” at one end of a spectrum and “the individual” at the other? Well, it turns out that apparent paradox is the key to mass control.
Long after Ellul published these works, the world saw the birth of a new politics, represented clearly by Ronald Reagan in the US and Margaret Thatcher in the UK. It was Thatcher who famously said “there is no such thing as society”. The new politics became known as “neoliberalism”. With the spread of neoliberalism society became increasingly atomised. The idea was that everyone was on their own and in competition with everyone else, and through “the market”, and a form of “social Darwinism”, the weak, the inefficient, the failures, would die off, and the strongest, “best”, people and methods would win the day.
It’s a toxic mix. Mass plus individualism.
But, hey, I hear you say, I AM an individual! I am NOT the same as everyone else! I’m not just a robot, a machine, a cog in a greater machine!
I hear you.
But here’s my take on that – individualism divides us. It sets us against each other and ignores what we share and what we have in common. It feeds the divisions, prejudices, hatred and fear of “the other” which have become all too common. But I don’t want to be just a data point in Cambridge Analytica’s memory banks. I don’t want to be a mere pawn of Facebook, Twitter, Youtube, Instagram….my details harvested to target me with highly crafted propaganda to make me conform, or to support a small group who have, and want to hold onto, riches and power.
How do I resolve that paradox? I sure don’t have it all figured out but I have some thoughts…..
I don’t think we need to subscribe to either of these extremes – a data point in the mass, or an individual ego, disconnected from the rest of the planet. I think there is a third option.
Uniqueness.
Isn’t that the same thing as individuality? No, I don’t think so. For a whole host of reasons, but, for starters, because “individualism” prioritises separateness and difference. It’s a form of what the English philosopher, Mary Midgely called “social atomism” – see her “The Solitary Self” and “Science and Poetry” for her analysis of this problem. Uniqueness, on the other hand, demands an examination of contexts, of circumstances, connections and environments.
To fully experience and understand the uniqueness of this moment, it helps to see it as a dynamic, changing-before-your-eyes, event. I am unique because of the myriad of connections and flows which make me who I am. I have emerged from a particular family with it’s family tree, in a specific place, at a specific time, and continue to grow and develop through a unique and personal chain of experiences which I weave into a story I call “being me” (or better “becoming me”!)
Every single day at work as a doctor I’d meet patients who came to tell me their own, unique, and personal, story. It’s how I got to understand them. It’s how I made diagnoses, offered treatments, therapies and practices to help them re-experience health again. No two patients ever told me the same story. Not in a lifetime of practice.
And here’s the key – the way I revealed their uniqueness (to myself, and often, to themselves too), was by uncovering the connections, the flows, the contexts, environments and events of their lives.
I never wanted them all to be the same. I never wanted them all to become the same. In health, as well as in sickness, every person turns out to be unique.
OK, this is a personal bee in my bonnet, but I have a hunch that if we tipped the scales a bit, away from a focus on the mass, away from a focus on the individual, and towards uniqueness, that we might begin to create a better world. Maybe it would draw us away from competition and division towards cooperation and connection.
Does this make sense to you?
I mean, it’s a bit of a leap from a basketful of tomatoes!
But before I go, here’s one of my favourite Mary Oliver poems, The Summer Day, which doesn’t use the word “uniqueness” but it seems to me to be all about it…
The Summer Day
Who made the world? Who made the swan, and the black bear? Who made the grasshopper? This grasshopper, I mean- the one who has flung herself out of the grass, the one who is eating sugar out of my hand, who is moving her jaws back and forth instead of up and down- who is gazing around with her enormous and complicated eyes. Now she lifts her pale forearms and thoroughly washes her face. Now she snaps her wings open, and floats away. I don't know exactly what a prayer is. I do know how to pay attention, how to fall down into the grass, how to kneel down in the grass, how to be idle and blessed, how to stroll through the fields, which is what I have been doing all day. Tell me, what else should I have done? Doesn't everything die at last, and too soon? Tell me, what is it you plan to do with your one wild and precious life?—Mary Oliver