I’ve read that we live in an attention economy. Marketers, producers, companies and individuals are all competing for our attention. They pay the social media companies to promote themselves to us using attention grabbing, and attention holding tools and techniques. “Influencers” can only influence if they attract attention, so they do whatever they need to do in order to achieve that goal.
I was pretty shocked on a recent trip to Milan to discover how “instagrammable” has become a major force. Certain buildings, certain viewpoints, or “attractions” were surrounded by dozens of, mostly young female, photographers, either taking pictures of themselves in front of whatever it was that had become “instagrammable”, or having someone else take their portraits there. Some even used portable reflectors, to “get the light right”, and had changes of clothing to model. I joked that my wife and I, standing in front of the Duomo, were the only people in the crowd actually facing the building. Most were trying to make it more beautiful, or more interesting, by putting it in the background, and themselves in the foreground.
That’s not a new phenomenon. A few years ago on a visit to the Alhambra in Grenada, I was surprised to find that most people who were taking photos of the amazing art and architecture, were only doings so by putting themselves into the foreground of each frame.
But attention is important. It’s how we see and experience the world we live in, and it influences our moment to moment moods, thoughts, and actions.
Ellen Langer, who studies “mindfulness”, describes it, simply as, “actively noticing things”.
I love that.
This “heroes not zombies” blog is all about living a more mindful life, and, I believe, that requires two things, both created out of attention. The first is, “noticing”, or as Ellen Langer says, “actively noticing”. When we pay attention, when we set out with an intention to notice – to notice the world around us, to notice others, to notice our thoughts and feelings – then we move into a more active, more conscious mode of existence. We reduce the chances of blindly following the influences and powers of others who try to shape our lives. The second is, to pay “loving attention”. I think whatever we pay attention gets magnified. If we focus on problems, we fill our lives with problems. If we focus on joys, of moments of awe and wonder, then we fill our lives with amazement and delight. But when we pay attention from a loving position – from a position of care, of empathy, of genuine interest, and love – then our attention changes, not only our own lives for the better, that of others…..whether they be other people, animals, plants, the environment, or the planet.
So, I’m all for paying attention – do it actively and do it lovingly – not mindlessly.
Heroes Not Zombies 