Here are three interesting placebo stories.
- This study shows the impact of the perceived cost a treatment on the outcome. 82 volunteers were given electric shocks to see how much pain they could stand. Half of them were then given a brochure about a new painkiller which cost $2.50 a pill. The other half were given a brochure about a new painkiller which cost 10 cents. They were all then given the painkiller they’d read about and given electric shocks again. In the $2.50-price group, 85 percent of subjects experienced a reduction in pain after taking the placebo. In the 10 cent group, 61 percent said the pain was less.
- Recently there was a report which analysed the trials conducted on four commonly prescribed anti-depressants. It came to the conclusion that these modern anti-depressants were actually no more effective than placebo. That’s not that they didn’t help anyone. It’s just that placebos helped people just as much. This is an important point. The anti-depressants helped most of the people who took them. The placebos did too.
- Here’s a third story. This one dates back to the 1950s and concerns a case published in the Journal of Projective Techniques and Personality Assessment. This patient was terminally ill with a cancer of the lymph nodes. He heard about a new drug called Krebiozen and managed to persuade his doctors to give him it. To everyone’s total amazement within 10 days all signs of the disease, including his massively swollen lymph nodes, had disappeared and he was discharged from hospital cured. However, reports of Krebiozen failing and actually being useless began to circulate and the patient, who kept up with the reports rapidly went downhill and was re-admitted two months later again in a terminal state. His doctors decided to carry out an experiment. They told him the newspaper reports were wrong and the problem was the drug wasn’t strong enough. More than that they told him they had ordered up a new “super strength” version of the drug but it would take a couple of days to arrive. His anticipation heightened his optimism. They then injected him with sterile water. Once again he experienced a miraculous recovery and stayed well until the American Medical Association announced “Nationwide tests show Krebiozen to be a worthless drug for the treatment of cancer”. Within days, he became dejected and died.
What do you think about these stories?
The placebo effect is not understood. Often placebos are seen as some kind of pretend medicine, probably because of the kinds of experiments mentioned in the first and third stories where the person taking the placebo is deliberately tricked. But the effects are not pretend. The volunteers receiving the more expensive placebo really did experience less pain. The patient with the lymphatic cancer even more tragically showed how the placebo effect reversed his pathology and how the loss of the belief (an essential component of the placebo effect) led to a rapid death. Nothing pretend about that. So that’s the first thing we should understand about the placebo effect – it’s real, and it’s significant. In fact some people say we should change the name of the placebo effect and call it the self-healing effect. That’s what placebo studies reveal – the capacity of the human body to self-heal.
The study of the anti-depressants reveals another important point. With belief in a treatment the treatment can be effective. It’s not just belief in placebos where we see this. It’s also true of pharmacological drugs and even of surgical operations. Without belief, any treatment is less likely to work. I’ve seen this frequently as a doctor. If a patient doesn’t believe in a particular pain killer or blood pressure pill or whatever, it doesn’t work for them. Similarly, if someone is convinced a drug will harm them, it’s highly likely it will.
I don’t think any doctor should use a treatment he or she does not believe in. No doctor should trick a patient. Trust is essential if belief in treatments is going to extend beyond the short term. And from the point of view of the patient, beware of agreeing to any treatment you believe will harm you, or which you don’t believe will help. If you’re in that position, ask the doctor, and others who you trust, for their advice and support to help you clarify your beliefs about the proposed treatment.
What do you think? Do these stories surprise you? Do they change what you think about medical treatments?
