There’s been a shift in social media channels. Not long ago many people presented themselves as “Influencers”, but now, not so much. Increasingly I’m seeing the term “Content creator” instead. Or, sometimes, “Digital content creator”. I must say, the first time I noticed this shift I wondered mainly about the word “content” – I don’t find it appealing, but I understand it will cover anything from text, images and videos, to the spoken word or music (and maybe more, I’m not sure!). I do think of myself as a photographer and a writer. I do both of those things frequently…..pretty much every day. But, I guess none of that is “content” unless I publish it (or upload it) somewhere, like here on my blog, or on a social media platform like Bluesky (or Facebook, Threads, Mastodon, Substack, or whatever). However, having wondered for a while about what constitutes “content” I shifted my attention to the second word….”creator”.
A few years ago when thinking about health, and how did I know a patient was becoming more healthy, I hit on a three word acronym – ACE – for Adapation, Creativity and Engagement. Briefly, for me, the healthier someone became the better I saw their ability to cope, to deal with whatever they had to deal with, to adapt and change. In addition, I’d notice they were becoming more creative, more able to solve problems, to come up with new ideas and ways of living, to be better able at expressing themselves. And, finally, I’d see they were becoming more engaged, building connections and relationships, deepening connections and relationships, paying better attention to the here and now.
It struck me then, and it continues to strike me, that we humans are naturally creative creatures. Maybe you learned from a religious teacher that God created us in His likeness? I always thought that meant He created us as creative creatures. (We are more than simply creative creatures, and there are several other factors we can consider which contribute to our “human-ness”, but I’ll explore that another time.
Rick Rubin’s “The Creative Act: A Way of Being”, begins with a chapter entitled “Everyone is a Creator”. He writes –
To create is to bring something into existence that wasn’t there before. It could be a conversation, the solution to a problem, a note to a friend, the rearrangement of furniture in a room, a new route home to avoid a traffic jam.
He goes on to explore how through our senses and our brain/body processes, we create experiences for ourselves, we create our internal reality, from the undifferentiated external reality. In other words, just being alive is a creative act.
Finally, he writes –
To live as an artist is a way of being in the world. A way of perceiving. A practice of paying attention……your entire life is a form of self-expression. You exist as a creative being in a creative universe. A singular work of art.
I couldn’t agree more.
It’s not just “content creators” who are creative, it’s you and it’s me and it’s everyone you know. How does it change your perception of someone once you start to explore their creativity? What do you notice when you start to ask yourself, “in what ways is this person creative?”
Heroes Not Zombies 